Types of Shameless Marketing to Avoid
Here are the types of shameless marketing you should avoid for your brand:
1. Clickbait Headlines
First on the list of shameless marketing to avoid is clickbait.
Clickbait headlines are designed to grab attention and get people to click on a link or read an article. However, they often use sensational or misleading language to lure people in. And by the type people click it they realize that the content does not deliver on the promise of the headline. In fact, some people go as far as using an unrelated headline or image for a completely different story or sales page.
This is not only unethical but also damages the company’s reputation by creating a sense of distrust with potential customers. The truth is that most people that visit your website through clickbait will be so angry that nothing will bring them back.
2. False Claims
The second of the types of shameless marketing to avoid is false claims.
Making false or exaggerated claims about a product or service is a major violation of ethics. Companies that use fake reviews or testimonials are also guilty of this. For instance, a weight loss pill company could claim that their product can help a person lose 10 pounds in a week. But this claim is not scientifically proven and could lead to false hopes. Not only can this lead to legal trouble, but it also damages the company’s reputation and can turn away potential customers.
Fear-mongering is also another of the type of shameless marketing to avoid.
Using fear to sell a product or service is a tactic that preys on people’s emotions. Suggesting that the customer is at risk without the product or service is not only unethical but also manipulative. This tactic can work at first, but it is not a sustainable marketing strategy. In fact, it can damage the company’s reputation and create a negative perception of the brand.
4. Exploiting Emotions
Exploiting emotions is also another one of the various types of shameless marketing to avoid.
Manipulating people’s emotions to sell products is another unethical marketing tactic. Using guilt, shame, or nostalgia to make a sale can damage the company’s reputation and create a negative perception of the brand. It’s important to focus on the benefits of the product or service, rather than manipulating people’s emotions.
Advertising a product or service at a low price, but then quickly increasing the price when customers show interest is a bait-and-switch tactic. For example, a company could advertise a discount on a particular product, but when a customer tries to buy it, they are told that the discounted product is sold out and are then offered a more expensive alternative. This is an unethical marketing practice that can lead to legal trouble and damage the company’s reputation. Honesty and transparency are crucial in building trust with customers.
6. Intrusive Advertising
Using annoying or disruptive ads, such as pop-ups or autoplay videos, is another shameless marketing tactic. Not only do these types of ads annoy customers, but they can also damage the company’s reputation and create a negative perception of the brand. It’s important to use advertising methods that are respectful of the customer’s experience.
7. Targeting Vulnerable Populations
Taking advantage of vulnerable populations, such as the elderly or children, to sell products or services is an unethical marketing practice. It’s important to be aware of who the target audience is and not to use tactics that could harm them. Companies should focus on providing value and building trust, rather than exploiting vulnerable populations.
8. Ambush Marketing
Associating a product with an event or brand without authorization, such as a brand promoting itself during a major sporting event without being an official sponsor, is a tactic known as ambush marketing. This is an unethical practice that can lead to legal trouble and damage the company’s reputation. It’s important to respect the intellectual property rights of other businesses and not to engage in ambush marketing.
This is another type of shameless marketing strategy that has become very common in this error of social media.
Sending unsolicited and unwanted marketing messages, such as WhatsApp broadcast, emails or sms, is another shameless marketing tactic. This can be a very big turn off to many people in your contact list. I for one, will never open your message again if I discover that you spam my inbox with daily broadcasts. In fact, this is not only unethical but also illegal in many countries. It’s important to obtain permission from customers before sending any marketing messages.
10. Ambush Marketing
The last of the types of shameless marketing is ambush marketing.
Associating a product with an event or brand without authorization is a tactic known as ambush marketing. For instance, a brand could promote itself during a major sporting event without being an official sponsor, which is an unethical practice that can lead to legal trouble.