Kachi Ogbonna

Marketing features of Vimeo that can help you scale your business.

Video is a powerful marketing tool that can help businesses engage with their audience, build brand awareness, and drive conversions. There are several platforms through which one can host videos and engage with one’s audience.  And one of such platforms that has become very popular and effective is Vimeo.

Vimeo is a video hosting and sharing platform that provides a wide range of marketing features to help businesses create, promote, and monetize high-quality video contents. In this blog post, we’ll explore some of the key marketing features of Vimeo that can help you make more money on the platform and and how they can help you achieve your marketing goals.

Marketing Features of Vimeo

Below are some of the most interesting marketing features of Vimeo that can help you scale your business:

1. Customizable Video Players

The first of the marketing features of Vimeo is its ability to offer customizable video players.

Vimeo offers customizable video players that can be branded to match your business’s look and feel. This allows you to add your own logo, colors, and branding to your videos, making them more recognizable and professional. Customizing your video players can help you establish a consistent brand identity across all of your video content and make it easier for viewers to recognize your content irrespective of where it is found.

According to a study by Forbes, branded video content is 22 times more engaging than traditional display ads. So investing in branded video players can pay off in terms of engagement and conversions.

Example

Wistia, a video hosting and analytics platform, uses a customized video player on their website that matches their brand colors and features their logo prominently. This helps to reinforce their brand identity and make their videos more recognizable to their audience.

With Vimeo you can replicate Wistia’s strategy.

2. Analytics

The second in the list marketing features of Vimeo is its ability to provide analytics.

Vimeo provides detailed analytics that help you understand how your videos are performing. You can track views, engagement, and other key metrics to see how your videos are resonating with your audience. Vimeo’s analytics dashboard provides real-time data on views, plays, likes, comments, and shares, so you can track the performance of your videos and optimize your marketing strategy accordingly.

According to a survey by Wyzowl, 84% of marketers say that video analytics are important to their marketing strategy. So having access to detailed analytics can be a valuable tool for businesses.

Example

Red Bull, the energy drink company, uses Vimeo to host their video content and track their analytics. They use Vimeo’s analytics dashboard to track views, engagement, and other key metrics, and use this data to inform their marketing strategy and optimize their video content.

3. Video Marketing Tools

The third among the marketing features of Vimeo is the video marketing tools it provides.

Vimeo offers a suite of marketing tools that can help you promote your videos and reach a wider audience. These tools include social sharing, email marketing, and embeddable videos that can be shared on your website or blog. Vimeo’s social sharing tools make it easy to share your videos on social media platforms like Facebook, Twitter, and LinkedIn. Similarly, their email marketing tools allow you to send video content directly to your audience’s inbox.

According to a survey by HubSpot, 72% of consumers prefer to learn about a product or service through video. So using video marketing tools can help you reach your audience in a more engaging way.

Example

The New York Times uses Vimeo to host their video contents and promote them across multiple channels. They also use Vimeo’s social sharing tools to share their videos on Facebook, Twitter, and other social media platforms. And at the same time use their email marketing tools to send video content directly to their subscribers.

4. Live Streaming

Live streaming is another of the important marketing features of Vimeo you can leverage.

Vimeo offers live streaming capabilities, which can be used to host live events, webinars, and other interactive experiences. Live streaming can be a powerful marketing tool for businesses looking to engage with their audience in real-time. According to a survey by Livestream, 82% of consumers prefer live video from a brand over other types of social posts. So incorporating live streaming into your marketing strategy can help you connect with your audience in a more authentic way.

Example

TED, the nonprofit organization that produces TED Talks, uses Vimeo to livestream their events and share their talks online. They use live streaming to reach a global audience and engage with their viewers in real-time.

5. Collaboration

Vimeo offers collaboration tools that make it easy to work with other team members or collaborators on video projects. This can be particularly useful for businesses that need to coordinate multiple stakeholders in the video production process.

6. SEO optimization

Vimeo provides tools to help you optimize your videos for search engines. You can add customizable titles, descriptions, keywords and tags to your videos. These can help to make them more discoverable and rank higher in search results.

7. Distribution

Vimeo provides options for distributing videos on social media platforms, as well as the ability to embed videos on websites and blogs.

8. Lead generation

Vimeo provides lead generation tools that allow users to capture viewer information, including email addresses and other contact details.

9. Monetization

Vimeo provides monetization options, including the ability to sell videos on-demand or offer them as rentals.

10. Audience Interaction

Vimeo offers interactive features such as comments, likes, and sharing, which allow your audience to engage with your videos and share them with their own networks. This can help increase visibility and reach.

11. Branding

Branding is also another top on the list of marketing features of Vimeo.

Vimeo offers branding options such as customized channels and portfolios, where you can showcase your brand and content in a branded environment. You can also customize the look and feel of your video pages to match your brand.

12. Security

Another important one among the marketing features of Vimeo is security of your contents.

Vimeo offers security features such as password protection and domain-level privacy, which allow you to control who can access your videos. This can be particularly useful for businesses that need to share sensitive or confidential content

13. Integrations

Finally, on the marketing features of Vimeo for your business is the integration feature.

Vimeo integrates with a variety of third-party tools, such as social media platforms, email marketing tools, and content management systems. This can help streamline your video marketing workflows and make it easier to manage and promote your video content.

Marketing Features of Vimeo – A Wrap

Overall, Vimeo provides a wide range of marketing features that can help businesses create, promote, and monetize high-quality video content. From customization and collaboration tools to analytics and SEO optimization, Vimeo offers a comprehensive suite of features for businesses looking to leverage video for marketing purposes.

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