Global brands that became more successful after changing their brand names. I have said it before that it is very important to get the brand name right at the first attempt. However, that is not to say that you must stick with a particular name if and when you discover that it is impacting your […]
Category: BRANDING
How to create a great and saleable brand name Many people have asked what is in a brand name? Does the brand name actually determine the success or otherwise of your business? Is creating a brand name worth overthrowing? Should one (a startup) even consider paying a brand strategist to create a brand name for […]