How to make money on Vimeo
Vimeo is a video sharing platform that allows users to upload, share, and sell their videos online. It is popular among filmmakers, videographers, and other creative professionals who use it to showcase their work. Vimeo has an interesting business model in that it does not monetize through ads like most of its competitors.
If you are wondering how to make money on Vimeo or if it is possible to make money on video through your videos, I can confirm that you can. In fact, there are several ways you can make money on Vimeo. In this blog post, we will discuss the different ways to make money on Vimeo and how you can get started.
How to Make Money on Vimeo
The following are some of the ways to make money on Vimeo as a creator:
1. Offer Premium Content
One of the most popular ways to make money on Vimeo is to offer premium content. You can create and sell premium content to your audience. This could be anything from a series of instructional videos to a full-length feature film. You can set your own prices and Vimeo takes a percentage of the sale. This service is great for independent filmmakers who want to sell their work directly to their fans. You can also offer exclusive content to your subscribers, which can help you build a loyal following.
One of the biggest attractions to Vimeo is how much creators are able to keep from their premium contents. Creators can set their own prices and keep 90% of the revenue generated from their sales. In 2019, Vimeo’s Premium Content program generated $11 million in revenue for creators.
For example, documentary filmmaker Sarah Moshman used Vimeo to distribute her film “Nevertheless,” which explores the experiences of women in the workplace. She was able to sell the film directly to viewers through Vimeo and generate income from her work.
2. Use Vimeo On Demand
The second way to make money on Vimeo is through the use of Vimeo on Demand.
Vimeo On Demand is a service that allows you to sell your videos directly to your audience. You can set your own prices and Vimeo takes a percentage of the sale. This service is great for independent filmmakers who want to sell their work directly to their fans. You can also use Vimeo On Demand to sell educational content, documentaries, or other types of videos. Vimeo On Demand also provides you with valuable analytics that can help you better understand your audience.
In 2019, Vimeo’s Premium Content program generated $11 million in revenue for creators.
3. Join Vimeo Stock
The third way to make money on Vimeo is by joining Vimeo Stock.
Vimeo Stock is a marketplace where users can sell their stock footage, animations, and music tracks. You can earn money by uploading your own footage or by selling footage that you’ve licensed from other creators. Vimeo Stock is a great way to make passive income from your existing footage or to create new footage specifically for the marketplace. Vimeo Stock also provides you with a large audience of potential buyers who are looking for high-quality footage.
Creators can earn up to 70% of the revenue generated from their sales. Vimeo Stock has over 1.5 million assets available for purchase.
For example, videographer and photographer Tomasz Zajaczkowski uses Vimeo Stock to sell his stock footage. He has been able to generate a steady stream of income from his work and build a following on Vimeo.
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4. Offer Video Production Services
The fourth creators can make money on Vimeo is by offering video production services.
If you’re a professional videographer or filmmaker, you can use Vimeo to showcase your work and offer your services to potential clients. In this case, Vimeo becomes solely a marketing channel for you. You use the platform to share your portfolio and let potential clients discover and connect with you.
You can also use Vimeo to host your client’s videos and provide them with valuable analytics. Vimeo is a great platform for building your reputation and expanding your client base.
In 2020, Vimeo’s video production services generated $25.8 million in revenue.
For example, commercial videographer and photographer Nick Keating uses Vimeo to showcase his work and attract new clients. He has been able to build a successful business by leveraging Vimeo’s platform.
5. Build a Following
Just like is applicable on most social media platforms like Facebook, Instagram, Twitter you can use Vimeo to build a followership.
And if you have a large following on Vimeo, you can monetize your content through sponsorships, affiliate marketing, or by selling merchandise. Building a following takes time though. It is not something you start today and expect to get result tomorrow. But it can be a lucrative way to make money on Vimeo if you succeed.
You can build a following by creating high-quality content that is engaging and shareable. You can also collaborate with other creators or participate in Vimeo’s community events to help grow your audience.
For example, filmmaker and animator Gobelins used Vimeo to showcase their work and build a following. They were able to attract the attention of major brands like Google and Nike, who commissioned them to create branded content.
Related Post: How to Grow Your Followers on Vimeo
6. Offer Subscription-based Content
Another great way to make money on Vimeo is by offering subscription-based content. I have always been a chief advocate of subscription-based services. And the reason is simple. Once you succeed in creating a subscription-based service or product you live and not worry. In fact, you will not need to chase after new customers every week.
So, in addition to offering premium content, creators can also generate income by offering subscription-based content. Vimeo’s Subscription Video On Demand (SVOD) service allows creators to offer access to a library of content for a monthly or annual fee. Once again, creators can set their own prices and keep 90% of the revenue generated from their subscriptions.
For example, the yoga and wellness channel Gaia offers a subscription-based service on Vimeo, providing viewers with access to a library of yoga and meditation videos. They have been able to generate a steady stream of income from their subscription service.
7. Host Virtual Events
Hosting of virtual events is also a powerful way one can make money on Vimeo.
Vimeo’s live streaming feature allows creators to host virtual events and sell tickets directly to viewers. Creators can set their own prices for their virtual events and keep 90% of the revenue generated from ticket sales.
For example, filmmaker and author David Lynch hosted a virtual event on Vimeo, where he discussed his creative process and offered insights into his work. He was able to generate income from ticket sales and connect with his audience in a unique way.
8. Use Vimeo’s Marketing Services
Another way a creator can make money on Vimeo is through the use of Vimeo’s marketing services.
Vimeo offers a range of marketing services to help creators promote their content and reach a wider audience. These services include video SEO, social media promotion, and email marketing. By using these services, creators can increase their visibility and generate more views, which can lead to increased revenue.
For example, filmmaker and photographer Peter McKinnon used Vimeo’s marketing services to promote his video “Bucket Shot,” which showcases his photography techniques. He was able to reach a wider audience and generate more views for his video.l
9. Sell Merchandise
Finally on how to make money on Vimeo is the sell of Merchandise.
Creators can also generate income by selling merchandise related to their videos on Vimeo. Vimeo’s integration with Shopify allows creators to easily set up an online store and sell merchandise such as t-shirts, posters, and other items.
For example, the travel and adventure channel Lost LeBlanc sells merchandise related to their videos on Vimeo. They have been able to generate income from merchandise sales and build a brand around their content.
How to Make Money on Vimeo – A Wrap
Vimeo is a great platform for creative professionals who want to make money from their videos. Whether you are an independent filmmaker or a professional videographer, there are many ways to monetize your content on Vimeo. You can offer premium content, use Vimeo On Demand, join Vimeo Stock, offer video production services, or build a following. By using these different strategies, you can create a sustainable income stream from your videos on Vimeo.
Vimeo provides a range of tools and opportunities for creators to monetize their videos. By offering premium content, using Vimeo On Demand, joining Vimeo Stock, offering video production services, or building a following, creators can generate income from their work and build a sustainable career in the creative industry.
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