Marketing Strategies for Attracting More Customers to Your Filing Station

February 13, 2023 Written by Kachi Ogbonna
Marketing Strategies for attracting more customers to your filing station

Marketing Strategies for Attracting More Customers to Your Filing Station

Attracting more customers to your filing station can be a challenge. It is even more so these days that filing stations are springing up at almost every 200 meters away on major roads. So the competition is really high. However, there are several effective marketing strategies that you can implement to increase your customer base, have a regular patronage and improve your bottom line. In this blog post, we’ll explore seven marketing strategies for attracting more customers to your filing station.

Introduction – Marketing Strategies for Attracting More Customers to Your Filing Station

As I pass around different streets and major roads, I see very long queues of people waiting to get petrol for their cars. The queue has even become so long that several people are resorting to professional queuers. Yes, it is that serious.

But as I drove pass one of the popular filing stations along MCC Road this morning I asked myself, what the feeling will be if the station can have this kind of patronage every single day they open for business.

Is it possible to have a constant supply of customers to your filing station every single day?

Why are are filing stations lacking patronage? How can they improve on that? These are some of the questions this post is meant to answer as we share marketing strategies for attracting more customers to your filing station.

1. Offer discounts and promotions

Marketing Strategies for Attracting More Customers to Your Filing Station

Fuel scarcity has thought me that the biggest marketing penetration strategy in Nigeria remains selling at a lesser price. In fact, for Nigerians, price is a differentiator. Else explain to me why there will be more than 200 cars waiting to get fuel from a particular filing station, while the one across the road has nobody in it at all, and yet the difference in their price is just 20 naira.

So, I have come to discover that one of the most effective ways to attract new customers and retain existing ones is by offering discounts and special promotions. This could be a discount on the first visit or a special offer for a limited time. Offering promotions can help you stand out from the competition and entice customers to try your services.

You can also decide to issue promo codes to regular customers and with that ensure you have them for life.

2. Create a strong online presence

Marketing Strategies for Attracting More Customers to Your Filing Station

One of the reasons most filing stations in Nigeria remain average is because they believe they don’t need to perform any marketing activity at all. They have been deceived by the fact that petrol is an essential need. So they believe that once their filing station is located in a good location, they will always sell. Well, it is true, you will sell, but you won’t go beyond average.

So in today’s digital age, it’s essential to have a strong online presence to reach a wider audience. You need to develop a professional website that showcases your services and includes information about your filing station. Optimize your website for search engines to ensure that it ranks high in search results. Utilize social media platforms such as Facebook, Twitter, and Instagram to reach a larger audience and build a loyal customer base.

But you don’t only want to be seen beyond where you are, you need to amplify your competitive advantage.  That will automatically route traffic from places you least expect to your filing station and your competitors won’t even understand what is happening.

3. Develop referral programs

Marketing Strategies for Attracting More Customers to Your Filing Station

Word-of-mouth is one of the most powerful marketing tools ever known. And the fastest and most powerful way of tapping into word of mouth marketing is through referral programs. The truth is that no one wants to do you a favour for nothing. People will always want to ask, ‘what is in it for them’?

So you need to encourage current customers to refer friends and family to your filing station by offering something in return. Offer incentives such as discounts or free services for each referral to encourage participation. I bet you that most of your competitors are not thinking about referral marketing. So implementing this will sure put you way ahead of your peers.

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4. Provide excellent customer service

Marketing Strategies for Attracting More Customers to Your Filing Station

Customers are more likely to return if they have a positive experience. Train your employees to be friendly, knowledgeable, and efficient. Ensure that customers have a positive experience from the moment they walk in the door until the moment they leave. This can help build customer loyalty and increase the likelihood that they’ll refer others to your filing station.

Unfortunately, most businesses in Nigeria don’t care. You get filing station attendants that easily insult and sometimes even fight with customers over the slightest disagreement. Don’t let that be your story.

And peradventure you need idea on how to improve your customer service experience, ChatGPT has done all the job for you already.

5. Partner with other businesses

Partnering with other businesses can help you reach a wider audience and cross-promote each other’s services. For example,you can partner with major transport companies to offer discounts to their drivers who use your filing station.

You can also partner with a brand that is not directly using your service as a way of acquiring more customers. For example, you can partner with a printing shop to offer discounts to their customers who use your filing station. This can be very effective as it gives a win-win to both businesses.

Restaurants, banks and hotels are other options of brands you can partner with.

By all measure this can help you reach a new audience and build relationships with potential customers.

6. Utilize local advertising

Marketing Strategies for Attracting More Customers to Your Filing Station.

Place ads in local newspapers, community bulletins, or on local websites to reach potential customers in your area. Local advertising can be a cost-effective way to reach a targeted audience and build awareness of your filing station.

You might think that this will not work until you try it. The goal is to use any marketing channel that you can.

7. Host events

Marketing Strategies for Attracting More Customers to Your Filing Station.

Hosting events such as workshops or seminars can be an effective way to educate customers about the services you offer and build relationships with potential customers. This can help you build your reputation as a knowledgeable and trustworthy resource, which can lead to increased business.

Wrapping it Up on Marketing Strategies for Attracting More Customers to Your Filing Station

In conclusion, these are just a few of the many marketing strategies that you can implement to attract more customers to your filing station. By offering discounts, creating a strong online presence, developing referral programs, providing excellent customer service, partnering with other businesses, utilizing local advertising, and hosting events, you can build your customer base and grow your business.

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