Private Label Rights: Meaning, Uses, Pros & Cons


This is the age of digital products. A lot of folks has decided to convert their know/skills to various digital formats. Some of them in form of ebooks, online courses, videos, audios and even JPEG files. But monetizing these digital products is not only in for selling them to users. They can also be monetized by selling them to third party with own brand rights. This is often referred to as Private Label Rights.

In fact, the avalanche in the types of outsourced services, from private label manufacturing to freelance designers has made Private label rights (PLR) become more popular than ever . There are many small digital marketing agencies with low budget and thereby cannot afford to hire dozens of content creators. But with PLR they are able to reap the benefits of content creation and marketing without much work.

What is Private Label Rights

Private Label Rights (PLR) is the right given to someone to alter an existing content and market it as if it is one’s own without any legal issues. In fact, the right PLR confers on the buyer does not only permit the use, but also requires he/she alter the work. By altering and customizing it the buyer can now use the content for whatever purpose he or she chooses – we shall come to that shortly.

Private label rights is not to be confused with Master Resell Rights, Resell Rights nor White Labeling. We will explain those in a moment.

What Type of Contents Can One Sell as Private Label Rights?

There are different types of contents that one can sell or buy as PLR. In fact, almost every digital product can go as a PLR.

Here are some of the examples:

Articles: This is the most popular type of PLR content available today. With over 600 million blogs and different print media out there, bloggers are in constant need of articles to publish on a daily basis.

EBooks: Ebooks is another common type of PLR content that sells. Some authors are not willing to go through the stress of writing from the scratch, so they just purchase an ebook in their niche and modify it to meet their spec. Even bloggers, digital markets and most other online vendors also purchase lots of PLR ebooks and use them as lead magnets to get prospects’ emails.

Software: Software is another product that is easily marketed under private label rights.

As you probably know already, creating software products may not only require significant amounts of time but also advanced technical knowledge. Not everyone with interest in it has the technical know-how. The good news however, is that you don’t necessarily have to create such products from scratch. There are plenty of already created software that you can use as your own and in your name through PLR. There are many websites where one can get PLR software and some of them for free.

Video: PLR videos are video content that you can edit, brand, republish, or use together with other products as your own. Sometimes some PLR websites allow you to give away the videos to your audience as gifts, but you must be guided by the terms of use of the website you’re downloading the videos from.

Other Contents That One Can Sell as PLR

Educational Courses: If you want high-quality, done-for-you courses in any field, you can get it. Whether it is for your website, workshops, online programs, or masterclasses, private label rights (PLR) courses on the internet.

Audio: Just like in the case of videos, you can edit, brand and republish an audio for your spotify or any other platform.

Graphics: Even pictures can go as a PLR products.

Difference Between Private Label Rights and Master Resell


We had earlier said that private label rights should not be confused with master resell rights. Though they are sometimes used interchangeably but they are not the same thing. So I will explain the two major differences between them:

1. With MRR content the buyer can’t change the product, it can only be sold the way it is bought, but for PLR modification is actually a must.

2. MRR content must be sold, not given for free, whereas for PLR the person that bought it has all the rights to do anything he choose with it.

How to Use Private Label Rights Products

Ebooks are good examples of private label right contents
Ebooks are good examples of private label right contents

A central message to always remember about private right label right products is that the product must be altered. You can’t sell it exactly the way you bought it. It is made for the buyer to put their own unique touch on it or provide additional insights.

But here are the most common areas where PLR contents come in handy:

  1. Blog Posts,
  2. Email Marketing
  3. Daily Tips
  4. EBooks
  5. Freebies
  6. Lead Magnets
  7. Article Marketing

Advantages of Private Label Rights

When you see both individuals and agencies going after private label rights it is for a reason. There are many advantages that makes it the best strategy for most people. And probably if you understand those benefits you will equally consider it as you of your options for content creation. Below are some of the advantages:

1. It Saves You Time

If you understand how private label rights contents are used it can save you a lot of time. The time you could have spent creating contents from scratch is saved. So you could view PLR as a welcome shortcut in content creation. This works even on a larger scale. If a company gets several PLR articles on a specific topic, they are then able to plan out a structure of additional articles to fill in topic gaps in the purchased content. At the same time the PLR content may cover areas marketers would not have thought to include otherwise.

2. Provides Additional Area of Expertise

Imagine you run a blog focusing on business and entrepreneurship. You are expert business consultant. You can teach everything about bootstrapping, investment plan/funding models, business plans, business models, idea generation and all that.  But now, some of your followers are also picking interest in how to design their own blogs or how to make money from website design. Unfortunately you knows next to nothing about that. Of course you can decide to go and learn about it, but it will involve a lot of research.

However, with PLR contents it becomes very easy for you to make posts on blogging as if you are an expert in that field. You can even show them how to build their own websites as if you are a web developer. But that is all the beauty of PLR contents.

3. It Saves Cost

Private label rights don’t only save you time, it also save you money. There are some quality PLR contents that you can find online for as low as half a dollar per article. Compared this with the cost of trying to build or create your own contents from scratch. In fact, there are some PLR contents that you can even get for free.

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4. It is Customizable

There is no limit (except on very rare occasions in which case it will be specified) to how much you can customize a private label rights content. In fact, the more you alter it and put your own spin, uniqueness and identity the more acceptable and legal it becomes. This is one of the big benefits when you compare it with master resell rights.

So you have the liberty to customize it to fit your own company ideology. It equally allows the purchaser to add their own illustrations, examples, company name, logo, colour, calls to action, and any other relevant company-specific information.

5. It is 100% Your Own

By virtue of the customization you have done, it has now become your property 100%. In fact, sometimes it is difficult to recognize by the original creator.

And at this point, as the purchaser you now have the same rights to it as if you created it yourself. You can now use it anyway you choose without restrictions.

6. Great Way to Grow Your List With Content Upgrades

Content upgrades are an ideal way to build your list. But how can you achieve this using private label rights pack?

Good PLR providers can offer as much as 10 articles compiled into one Word document. Just add a title page, an about-the-us section, and — if you’d like — a resources section at the end where you can include affiliate links. Divide the article into chapters, format it as an ebook, and then convert to a PDF. Upload it as a new lead magnet to your site and you’re ready to attract new subscribers to your email list and more visitors to your blog.

As a double win, you can now add each of the articles in that ebook as a blog post on your blog. So you are not creating any new content actually. Now at the end of each post, add a call to action button or an opt-in form telling people how to get a free ebook that contains all the topics about that book covered in full.

But mind you that there are also some downsides to the use of private label rights. And we shall look at a few of them now.

Disadvantages of Private Label Rights

  1. Low quality. As you must have suspected, private label rights contents are not the most quality of contents out there. Since there are inexpensive (sometimes free) and made to be altered, it’s often vague and of low quality. Posting PLR products without many alterations can make for content that brings little value to readers. And you know what that means for your blog. They may choose more in-depth or useful articles on other websites to read and not return to your blog.
  2. Unknown quality. Most private label rights contents come in bundles or packs. So there is really no way for a buyer to see what they’re getting before they make the purchase. And as a result you may not be able to say for sure the exact quality until you pay.
  3. Plagiarism potential. As a follow up to the issue of unknown quality you contents. And if you are not able to discover this before posting it can hurt you blog. It can even lead to legal action against you. I
  4. Duplication. One of the biggest issue I have with private label rights is that it is not unique. The same content sold to you have been sold to another thousand bloggers out there. Only very few reputable companies place a cap on how many people can purchase the same content. So you might just find yourself reposting what every other person had already posted. This can make both search engines and customers to have a negative perception about you.

How to Navigate The Disadvantages

How do you navigate some of these pitfalls above? I will share a few of them below:

  1. Research the seller of this content carefully to ensure they’re reputable.
  2. When and where possible do a thorough check online for the content to see how heavily it’s already in use before posting. Of course, you can only do this after you have bought the content, but it is still helpful because you will at least know it is on the net already and not just make a fool of yourself.
  3. Alter the work as much as possible. This is perhaps the best solution. Customize the work to have a touch of uniqueness.

Mind you, if you offer the same material as multiple other companies, you aren’t going to stand out from the crowd to prospective customers. Neither Google nor blog visitors will rate you very high.


Private label rights is a quick and easy way to start your journey of content creation. It has a lot of advantages; including time time and cost advantage. But be careful not to use a plagiarized contents. It can hurt your brand. And how do you avoid that? Simple. Alter any PLR contents as much as possible. Make it to have that unique touch that goes with every of your own work.

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